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Not news!?
Sales of confectionery in Victorian government schools are
banned from the beginning of 2009. This is not really "news" to most of
us. The Victorian government announced this ban in October 2006 when it
launched its School Canteens and Other Food Services Policy. Fortunately,
we have had two years to prepare for this historic event.
Victorian schools received the comprehensive 'Go for your
life' Healthy Canteen Kit early in 2007. This kit details information
about suitable menu items and ways to implement changes, and lots of other
useful information. You can access this kit online - click
here to find out more about the kit and the policy.
There are many different ways to introduce changes and make
improvements to a school canteen. There is no magic wand to wave and no
single formula to apply to make these changes for your school. There are
lots of different ideas below. It's worth reading through them to see
if you can find just one which might work for your school.
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By being a member of the Victorian School Canteen Association,
you will gain support, advice and information to help you to operate
your canteen to meet your school's needs. If you are not already
a VSCA member, 2009 is a great time to join! You will become part
of a supportive and caring network of hundreds of school canteen
people around Victoria. Click here
to find out more or to join online.
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Be assured, there is no canteen problem that is insurmountable,
and there is no problem that only you alone are experiencing!
Cold turkey after Christmas
Some schools find it works well to go "cold turkey" to change
their menu.
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An ideal time to do this is at the beginning of a new
school year or at the start of a new
school term. After the long summer break, a totally new
menu is available and before long (usually in less than one school
term), the new menu is well established and it seems it has been
this way forever. New students just accept this without question,
while the oldest students who may be the most entrenched have moved
on and left the school.
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Some schools, especially at primary level, find that major menu
changes can be made most effectively by closing
the canteen for a period of time (eg. for one term).
This is especially easy if the closure is due to renovations being
carried out at the same time.
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A complete "makeover" of your
canteen is a great way to launch a new menu. You can create a new
"image" for your foodservice by saying goodbye to a tired old junky
canteen.
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Rename your facility - calling
it a "café" may suit your new menu better than the old style "canteen".
Ask your students or have a student competition to find a new name.
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Install new equipment if needed
to help you with your new menu. Did you know you can buy basic items
from VSCA like cutting boards (a choice of 3 different sizes in
white, blue, brown, green, red or yellow); cutting board racks (to
store your boards and to allow them to air dry); and knives (in
every size and shape to suit every purpose). Click
here to see details of the range available.
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Use VSCA printed lunch order bags
to standardise lunch ordering and streamline your canteen operations.
These also can raise funds and add to canteen profits. Like to know
more and to see the bags for yourself? Click
here
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Put up bright new posters, signs and appetising
pictures of foods. You can download free clip art from
the internet - be sure to search for "food". Click
here to access free Microsoft Office
Clip Art.
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A simple coat of paint can
make an amazing difference to your canteen. If you have a wall nearby,
you may even be able to have students design and paint a canteen
mural.
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Develop a logo or symbol for
your new foodservice (clever students or parents may be able to
help). Use your logo on all information, signage, menus, roster
notices, thank you notes, newsletter items etc.
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Appoint yourself as "chef",
"food manager" or "nutrition manager" rather
than "canteen manager" or "manageress" - especially if the food
you are producing rivals that of a café or restaurant.
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Even employ new staff if needed! Employing extra staff - if they
are the right people for the job
- does not necessarily mean reduced profits. One secondary school
reported to VSCA that, for 14 weeks in late 2008, they trialled
employing an extra part time canteen assistant to prepare healthier
"home made" items in their canteen. The profit results? Increased
profits - even after deducting the extra wage
costs including workcover insurance and superannuation. Contact
VSCA if you'd like to know more!
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Softly, softly, catchee monkey
Other schools find it more effective to introduce changes
gradually. Here are some suggestions:
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Over a period of time, reduce the range
of confectionery items available - your canteen does not have to
stock a full range of all the items in the universe.
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Deplete stocks. Practice running out
of less desirable items so that students are "forced" to consider
what else is available and to purchase something else instead. This
introduces and gets customers used to the concept of change.
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When items are sold out, do not reorder.
"Sorry - all gone! Like to try something else?"
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"Disappear" items off the counter
for a day or two - or even longer!
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Have "lolly free" days as a
trial or a practice to prove to yourself and your students that
we all can survive without these items - the world will not grind
to a halt without them being available all the time! This can also
be a chance to test preparing and serving your new menu ideas and
how you can best incorporate these into your daily operations. If
you want to proceed cautiously, start off with occasional lolly
free days. Be sure to make these "special" and fun. Always remember
that eating - and purchasing - snacks or lunch items from the school
canteen is a fun thing to do.
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Highlight the positives (the
"specialness" and the fun parts), rather than the negatives (no
lollies and the removal of menu items)! Increase the frequency of
these special days - try lolly free days once a week ("Munchie Mondays",
"Tasty Tuesdays", "Wellness" or "Wacky " or "Wicked Wednesdays",
"Thrifty Thursdays", "Fruity" or "Fantastic" or "Fun Fridays", etc),
or even more often, before making the complete change.
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Try changing your canteen counter and
layout. Notice what a difference it makes if you move
less desirable items out of view. Place into prime positions the
fresh items and the healthier "green" choices you want to promote
and sell.
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Find other alternatives to
sell. Change your attitude to what might be considered a "treat".
Look for items to sell from the different food groups - breads and
cereals, dairy and dairy alternatives, meat and meat alternatives,
fruits and vegetables.
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Be creative and think outside
the square! You can serve "green" breakfast cereals at other times
than breakfast - try them without milk as a snack for morning recess!
Have you tried crunching on a snack of frozen berries? Delicious
on a hot summer's day!
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Feeling adventurous? Visit websites
with healthy food ideas and recipes. Here are some good starts:
- Go for your life: click
here for hundreds of healthy recipes
- Go for your life Healthy Canteen Kit: click
here for food ideas for home and school
- Fresh for kids: click
here for Canteen Fresh newsletters full of great ideas for
preparing and serving fruit and vegetables
- Better Health Channel: click
here for hundreds of recipes
- Dairy Australia: click
here for Kids Good Health Recipe Book produced in conjunction
with Nutrition Australia
- Kids Health (USA site): click
here for recipes for kids
- Do you know of other websites with healthy food recipes and
ideas? Please let us know
so we can share them with other schools.
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Think about your own attitude
to "treats" and to the changes you are making. Children
and young people are very open to suggestion (both positive and
negative) and will pick up your signals and your attitude. If you're
positive about the changes and enthusiastic about the healthier
products you're promoting, your enthusiasm will be catching.
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Eyecatching items - great ideas make great
eating!
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Prepare items so they are easy to serve and to eat. In term one,
you can use all the beautiful fresh fruit and vegetables that are
in season - this is when they are cheapest, most nutritious and
best value for money. They are so colourful that you can make eye
catching displays.
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Cut fruit and vegetables are easier to eat for everyone than whole
pieces, and even more so for students with braces or wobbly teeth!
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You can calculate one selling price for all of your fresh fruit
and veges and prepare and serve accordingly - 10 cherries or half
an orange or a slice of pineapple or half a banana or 5 strawberries
or 6 snow peas or 1 dutch carrot.
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Vary your selling price according to the cost price of your fresh
produce.
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Apple slinkies (prepared with the skin on) are a fun way to serve
apples - click here
to find out more.
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Fresh fruit salad and frozen fresh fruit salad can be popular.
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Jellied fruit, fruit and custard, fruit and yoghurt and vege pieces
with dips are other serving ideas that appeal and do not take much
time or effort to prepare.
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Make sure these healthy items are on view at serving time - right
where your customers can see them and will start to drool. Very
few will ask for items that are hidden away out of sight in your
frig or freezer! (That's a good place for items you wish to phase
out!)
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It's all about marketing!
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You can promote your healthier "green" items through your
pricing structure. INCREASE
the prices of your less desirable "amber" items so you can REDUCE
the prices of your "green" menu items, and still make a profit.
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How will you announce the changes?
Will you do it quietly or will you broadcast your changes to the
world? What will you say to your students? "No, you can't have that"
or "No, we are not allowed to sell that any more" or "No, that is
banned"? Or will you say "We don't have that any more, but have
you seen this - it is new and it is only half the price" or "Would
you like a taste of this - lots of other kids have bought one and
then come back for two more?"
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You - the person in charge
and the person meeting the students at the counter - are the
most important person of all. You can make these changes
a success by being positive. Or you can make it all a disaster and
a dog's dinner by being negative and cranky.
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Beg, borrow or steal ideas
from other schools - there is no need to reinvent the wheel! VSCA's
"Tuckshop Treasures" collection of school menus and other information
is available to order for just $16.50 (including GST and postage/handling).
Click here for
more information and an order form.
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You're not alone
No canteen manager should feel that he or she is implementing
this government policy alone. Feeding students at school is not only the
responsibility of the canteen manager. It is not only the responsibility
of the principal, business manager, teachers or school administration.
It is not only the responsibility of the parents or carers. It is not
only the responsibility of the state or federal governments.
Caring for our students is the responsibility of EVERYBODY
- our whole society. It is important that our students get the best care
possible - and that includes the best food choices we can offer them at
school to ensure the best possible health outcomes for them now and in
later life.
It is essential that as a canteen manager, you have the
active support and backing of the key players in your school community.
Principal, business manager, teachers, students, parents and canteen staff
all have important roles. Regardless of the way you make the changes,
you need to be properly prepared with a co-ordinated plan of action that
is communicated, understood and agreed by all involved. Changes are likely
to fail if they are ad hoc, half hearted or half baked.
During historic periods of change like this, it may be necessary
for the school administration to understand that they will need to allow
a period of grace for the implementation of this policy. Schools may need
to rely less on canteen profits while the changes take place. In fact,
schools may need to actually budget to spend funds to upgrade their school
foodservice into the twenty first century. The foodservice must be properly
resourced if it is to succeed.
Doesn't apply to me?
Some non government schools have questioned if this policy
applies to them, or if it only applies to Victorian government schools.
It may be useful to ask ourselves: What are these changes
really about? Is it like detention or parking fines - something unpleasant
we should avoid if we can? Or is it about better health for our kids and
ultimately, for all of us?
The government policy is "Best Practice" for Victorian
schools. Perhaps you could try asking yourself the question: "Do our students
deserve less than the best?"
Tell us what you are doing in 2009
During 2007 and 2008, many primary and secondary schools
reported to VSCA that they had started to phase out confectionery sales.
Many of the winners and highly commended entries in the 2008 VSCA Canteen
of the Year Awards were already operating successful lolly free canteens.
VSCA Canteen of the Year Awards entries are a great place to get ideas
and inspiration for changes in your canteen. Full details of 2008
Winners and Highly Commended entries are coming SOON to this website!
(Watch our "What's New" page for more details.) In the meantime,
you can get great ideas from 2007 entries - click
here to read about them.
Has your school changed your menu? Have you stopped selling
confectionery? What do you sell now? Please share your ideas with VSCA.
Tell us what you are doing. Let us know how you are going. Send us a copy
of your canteen menu so we can share it with others.
Remember eating and purchasing
items from the school canteen is fun - one of the most enjoyable
aspects of being at school!
Happy munching! © 2009 VSCA
An edited version of this article
written by Prue Cerin, VSCA, appears in the February 2009 edition of "Canteen
News" - a quarterly national newsletter published by Retail
Media that is circulated free of charge to every school canteen in
Australia.
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