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Schools often tell us that they have difficulty
getting kids to buy fresh fruit. "The apples and
oranges sit in a basket until they go wrinkly
or mouldy, and then we throw them out!"
So much of eating - and life in general - lies
in the way we present things: How it looks - size,
shape, colour! How 'easy' and 'fun' we perceive
it to be! What we call it!
At VSCA we find that whole pieces of fruit
generally do not sell well. We can think
of many reasons this might be. Whole pieces of
fruit take too long to eat, are too 'fiddly' and
'messy' (if you think of a whole orange, for instance);
and for the kids in grade 1 or 2 with wobbly teeth,
or the secondary students with orthodontic braces,
just too hard to get your mouth around! They might
also be perceived as too 'big' or too 'boring',
compared with the many snacks around which are
designed to appeal to young fingers, minds and
mouths.
But there are plenty of other ways to present
fresh fruit. Try offering cut
or chunky fruit pieces - watermelon
slices, kiwi fruit, orange quarters, pineapple
rings, half banana, apple slinky, grapes, cherries,
strawberries, mandarines, canteloupe, and so on
- according to fruit in season.
Fruit salad
is another popular option. Cut fresh fruit with
a can of pineapple pieces (those tinned in pineapple
juice are preferable to those in syrup). Serve
in a dish or cup. Or, without the pineapple juice,
a mixture of cut pieces in a VSCA magic seal snap
lock bag (also good for vege sticks). [Please
contact VSCA for details of sizes and prices of
VSCA magic seal bags or to place an order.]
Left over fruit salad can be frozen and sold
as a frozen snack
- the kids love it so much, you may find you actually
have to make up fruit salad especially to freeze!
No wastage at all that way - what is not sold
fresh is frozen and sold frozen. Win, win!
Schools also freeze
fresh fruit pieces (orange slices or
quarters, grapes, watermelon, all sorts of berries
in season) - and very popular are frozen canned
pineapple slices (they call them "UFOs") and frozen
canned pineapple pieces. Australian canned pineapple
is good because it is consistently top quality,
is quick and easy, and is grown, picked, processed
and packed in Australia. It avoids the problems
with trying to select perfect fresh pineapples
every time and also the time it takes to peel
and core and cut up... especially when there is
not much time or many hands to help.
Or how about this idea... What about opening
an 880g can of Australian crushed pineapple in
pineapple juice (not in syrup)? The cost is under
$3. Don't drain it. Just divide roughly between
6 - 8 200ml VSCA
enviro cups to about 1/2 - 2/3 - 3/4 full
- you decide how much. (Don't fill to the top
- less spillage! And it will expand a bit when
it freezes!) Place on a flat surface in the freezer
(or on a tray) and freeze. Serve frozen - call
them "Frozen Sunshine"
or something ridiculously silly. Sell them for
at least $1.00 each - to cover cost of cup and
crushed pineapple. The pineapple juice won't freeze
hard so they won't need a spoon to eat it. Why
not make up 1 can and try selling them without
even advertising them - just sample them over
the counter? And it is an "Everyday"
(green) snack! No need to make up enough for every
kid in the school - just hold enough for lunch
orders and any spares for window sales - once
sold out they'll have to order them or get in
earlier. This creates a demand!!! If they take
off, you can purchase an A10 size can (3 kg) -
much more economical. Keep the selling price the
same, just make more profit!
Hope these few ideas might be helpful - and a
start to your more "fruitful canteen".
Here's a photo (see above right) from one Victorian
country primary school that sells lots of fruit
- I think you'll agree it looks delicious - good
enough to eat!!!
Has your canteen found a successful way to
sell fresh fruit? Please tell us about it so we
can share it with other schools! Email your comments
to blog@vsca.org.au
or click the pink button at the top left of this
page to tell us what you think!
© VSCA 3 March 2010
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